Dairy Products
The dairy products segment conducts quality control in the handling of sensitive dairy materials by focusing on the fundamental question of how to provide customers with "safe, reassuring, and tasty" food products. The Group makes every effort to fully comply with all laws and to ensure product safety. In 2007, we instituted our in-house developed "Meiji QualiAS"* quality assurance system to enhance our ability to fulfill customer expectations for reassuring and satisfying products. Application of the Meiji QualiAS system throughout the entire dairy products operations of the Meiji Group allows us to provide the "quality we promise to customers."
*Meiji QualiAS: Meiji Quality Assurance System
Measures implemented at every stage to ensure the "Quality We Promise to Customers" in Meiji's milk product, "Meiji Oishii Gyunyu"
The natural and
fresh scent
of raw milk
The delicate
sweetness
of raw milk
A refreshing taste, with the mild rich flavor
of raw milk
Development and Design
We regularly collect samples of raw milk to be used as the basic ingredient for our products, and conduct taste analysis and assessment using testing equipment and gustatory and olfactory researchers.
Procurement
When it arrives at the plant, the raw milk to be used as the basic ingredient is retested for taste, and only the raw milk that fulfills the requirements is used. Steps are then taken to preserve and refine the quality of the raw milk.
Production
The raw milk is processed using the dairy products segment's unique Natural Taste Manufacturing Process. The Natural Taste Manufacturing Process keeps the raw milk's original taste virtually intact by minimizing the taste deterioration that occurs during heat treatment.
Distribution
Our efforts include the introduction of delivery trucks equipped with temperature recorders and special suspension systems to protect against temperature changes and unnecessary shaking that can compromise the quality of the milk during transport.
Sales and Communication
We suggest presentation methods to retailers, such as supermarkets and mass retailers, to ensure eye-catching product displays that make it easy for customers to distinguish and select Meiji products.
