Ice Cream

Meiji Essel Super Cup Ice Cream Meiji Essel Super Cup
Ice Cream

Japan’s top brand for tasty ice cream cups

Full-scale ice-cream production at Meiji kicked off in 1924, and by 1994 we had launched Meiji Essel Super Cup Ultra Vanilla. This perfectly sized dessert cup has been a favorite with ice-cream aficionados for over twenty years.

Key Facts

Our ice cream cups market share in Japan

Source: INTAGE Inc., SRI* (ice cream cups market)
April 2015–March 2016 market share
(money amount)

* SRI: Market value estimates based on point-of-sales data for food products and daily sundry goods that INTAGE Inc. collected from retail outlets nationwide.

Essel Super Cup
ice cream

“Excellent” with “Essential”

Basic flavors
complemented
by exciting new creations
depending on season

Product Lineup

  • Meiji Essel Super Cup Ultra Vanilla
    Meiji Essel Super Cup
    Ultra Vanilla
    Meiji Essel Super Cup Matcha (green tea)
    Meiji Essel Super Cup
    Matcha (green tea)
    Meiji Essel Super Cup Chocolate & Cookie
    Meiji Essel Super Cup
    Chocolate & Cookie
    Meiji Essel Super Cup Ultra Vanilla 90 ml x 6
    Meiji Essel Super Cup
    Ultra Vanilla 90 ml x 6

On Ads

TV commercial in Japan

A treasured dessert delights in China

Meiji’s delicious ice cream products have been a huge hit with Chinese consumers since 1994. Currently we are the only Japanese company selling ice cream in the country and are steadily increasing market share. Meiji’s approach in China has been to brand our ice cream with the quality image that Chinese associate with Japanese products. Moving forward, we are aggressively introducing other high valued-added goods based on technologies and know-how from Japan.