Balanced nutrition for healthy babies
Our first infant formula was released in 1923, which was followed in 1951 by Soft Curd Meiji Infant Formula. Subsequently renamed Meiji Hohoemi, this formula can be used as both a supplement and replacement for breast milk through a baby’s first year. After that it can be replaced by Step up through age three. Meiji infant formulas are formulated with the goal of helping babies grow as if fed breast milk, and are supported by our own surveys of 200,000 children and 4,000 mothers that compared growth between babies who were weaned from the bottle and those from mother’s milk. As producer of the world’s first cubed-shaped infant formula, Meiji makes feeding time easier than ever by greatly reducing the chance of spilled powder.
Source: INTAGE Inc., SDI* (infant formula market)
April 2014–March 2015 market share