Yogurt

Meiji Bulgaria Yogurt Meiji Bulgaria Yogurt

A yogurt lover’s dream

After launching Japan’s first plain yogurt in 1971, we obtained naming rights from Bulgaria — the birthplace of yogurt — culminating in the release of Meiji Bulgaria Yogurt in 1973. For over 40 years, this genuine yogurt has attracted a wide and loyal following.

Key Facts

Market share
in Japan

Source: INTAGE Inc., SRI* (yogurt market)
April 2015–March 2016 market share
(money amount)

* SRI: Market value estimates based on point-of-sales data for food products and daily sundry goods that INTAGE Inc. collected from retail outlets nationwide.

Government Approved*

*Japanese Consumer Affairs Agency

Product Lineup

  • Meiji Bulgaria Yogurt LB81
    Meiji Bulgaria Yogurt LB81
    Meiji Bulgaria Yogurt Drink 200g
    Meiji Bulgaria Yogurt
    Drink 200g
    Meiji Bulgaria Yogurt Drink 900g
    Meiji Bulgaria Yogurt Drink 900g
    Meiji Bulgaria Yogurt Ca Drink 900g
    Meiji Bulgaria Yogurt Ca Drink 900g

On Ads

TV commercial in Japan

A European tradition becomes an Asian favorite

Our vast experience in producing and marketing yogurt served us well when we introduced Meiji Bulgaria Yogurt to Thai consumers in 2013. The product’s pleasing taste and undisputed health benefits won significant praise, quickly making Bulgaria Yogurt a bestseller. We introduced the product to China in the same year and Singapore in 2014. We employ a wide array of marketing strategies for the product, including in-store samples, sales promotions, advertisements and timely PR activities. Consumers in these regions have been wowed by the taste, quality and brand reliability of Bulgaria Yogurt as evidenced by steadily increasing sales.

Meiji Bulgaria yogurt LB81 plain 450g

Meiji Bulgaria yogurt LB81 plain 450g