A yogurt lover’s dream
After launching Japan’s first plain yogurt in 1971, we obtained naming rights from Bulgaria — the birthplace of yogurt — culminating in the release of Meiji Bulgaria Yogurt in 1973. For over 40 years, this genuine yogurt has attracted a wide and loyal following.
Source: INTAGE Inc., SRI* (yogurt market)
April 2015–March 2016 market share
*Japanese Consumer Affairs Agency
TV commercial in Japan