The Meiji Group adopted its "Now ideas for wellness" slogan in 2021. The slogan expresses how the group brings ideas to life in the field of health, and in this way, works to solve challenges facing society. All employees must take on the slogan at a personal level. They must embody it if the group's vision of the future is to become a reality. This was the mindset as Meiji Holdings, Meiji, Meiji Seika Pharma, and KM Biologics launched a project for advancing the meiji brand beyond the companies' individual boundaries.
Through this project, the group has developed ways of achieving what the slogan intends. The meiji Brand Awards, an internal recognition program, is one of these ways. The awards let employees deeply consider meiji's unique value for wellness, and then take action.
We spoke with Kazuhiko Yoshikawa, who manages the award initiative.
Creating an idea-generating system
Since the Meiji Group took up the "Now ideas for wellness" slogan, employees have thought up with a huge range of ways to make it happen.
We realized there was a need to share all these ideas organization-wide. So, we came up with the meiji Brand Awards as a way to provide the recognition these ideas deserve.
The awards are open to anyone group-wide. An individual or a team can be recognized, as well as internal ideas and initiatives, and even initiatives outside the group. The key aim is to encourage as many employees as possible to think about meiji's unique advantages for health and wellness.

Winners in each category came together for the meiji Brand Awards 2022 ceremony.
Recognizing the entrants' enthusiasm
The meiji Brand Awards have now been held twice since they started in FY2021. The winning ideas pass an initial selection before employees vote on them, and then there's another selection round. The Idea Subcommittee, which manages the awards, applies its own criteria in running the two selection rounds.
As I read through the applications, I'm often struck by the passion and enthusiasm put into them.
Applicants use a specific format to enter, and there's no limit on how many pages they can write. Some applications have been upward of 10 pages and included photos along with the text.

Award-winners' speeches conveyed their strong enthusiasm.
The importance of encouraging communication
In FY2022, the awards' second year, applications were accepted in two categories.
Practical Ideas category recognizes outstanding individual and group initiatives related to health. The new Workplace Action category is for initiatives right where members work. A total of 606 applications were received, up from 508 in the previous year. As awareness of the awards is gradually increasing, more and more applications are coming in from Japan-based as well as overseas group companies.
The Gold Award in the Practical Ideas category went to "Share Smiles with Foreign Moms in Japan." This project contributes to a non-profit supporting overseas women living and raising children in Japan, in ways such as providing powdered milk. The Silver Award went to Meiji Seika Pharma and KM Biologics' volunteer activity team for "Three Volunteer Groups Sharing Internally and Externally."

Chaewon Ohara (left) was awarded for "Share Smiles with Foreign Moms in Japan."

Members of the award-winning "Three Volunteer Groups Sharing Internally and Externally."
The "Experiments for Kids Using Meiji Products" project, using products such as Meiji Kantan Toromake (a powdered product that thickens food and drinks, making them easier to swallow), received the Gold Award in this category.
The Silver Award went to "Aiming for an Open Aso Plant." This initiative invited employees' families and local residents to tour the plant.

Employees taking part in the "Experiments for Kids Using Meiji Products" project

A tour held during the "Aiming for an Open Aso Plant" initiative.
Raising awareness of meiji's unique value for wellness
Some employees have truly taken on the slogan as a personal goal, but others have not. They vary on how important they think it is to promote meiji's unique value for wellness in society.
I hope as many employees as possible take part in the meiji Brand Awards and see what it's like to bring their ideas to life. It makes me incredibly happy to see employees wanting to contribute to society as members of the Meiji Group.
With so many applications, not all ideas could be shared with all employees. The award-winners may have received the most recognition, but there were many more great ideas among those that didn't receive an award. Yoshikawa and the other Idea Subcommittee members hope to find ways to communicate more of these ideas to more employees. With more initiatives like the awards, the Meiji Group aims to continue coming up with new ideas.
Category | Award | Winning idea | Winner |
---|---|---|---|
Practical Ideas | Gold Award | Share Smiles with Foreign Moms in Japan Coordinated with a non-profit organization supporting foreign mothers in Japan, donated Meiji powdered milk, took part in volunteer activities |
Chaewon Ohara IR Team, Corporate Communication Department, Meiji Holdings Co., Ltd. |
Silver Award | Three Volunteer Groups Sharing Internally and Externally Meiji Seika Pharma and KM Biologics members established a community for sharing knowledge and expertise and cultivating a challenging and transformative mindset |
Shun Taga Filling & Packaging Technical Development Section, Technical Development Department, Production Division, KM Biologics Co., Ltd. |
|
Bronze Award | Using Meiji's Support for Women in the Workplace | Sakurako Ito Meiji Labor Union, Meiji Co., Ltd. |
|
Sustainability Award | Castle Grounds Cleanup at Three Sites | Yuki Ozawa Corporate Development Department, Meiji Seika Pharma Co., Ltd. Hiroshi Wada Sustainability Promotion Section, General Affairs Department, Corporate Planning and Administration Division, KM Biologics Co., Ltd. |
|
Global Award | Disseminating Ideas for Reusing Empty Powdered Milk Containers | Shuhui Lin 1st Sales Division, Nutritional Department, Taiwan Meiji Food Co., Ltd. |
|
Excellence Award | Meiji Products for Your Own Health | Ryuuma Motomura Production team, Nishishunbetsu Plant, Meiji Co., Ltd. |
|
Visiting Lectures to Boost Our Fan Base | Takako Sakaguchi Specialty Food Service Team, Food Solution Development Department, Food Product Development Division, Meiji Co., Ltd. |
||
Spreading the Word About Influenza Prevention | Shion Miyamura Product Marketing Section, Marketing Department, Sales & Marketing Division, KM Biologics Co., Ltd. |
||
Health Promotion with a Charity Relay Race | Eiji Yasuda Digital Transformation Group, Corporate Development Department, Meiji Seika Pharma Co., Ltd. |
||
"Chatting with President Nagasato"—KM Biologics Edition | Mayuka Nakamura Corporate Planning and Administration Section, Corporate Planning Department, Corporate Planning and Administration Division, KM Biologics Co., Ltd. Akari Futagoishi Packaging Section, Filling & Packaging Department, Production Division, KM Biologics Co., Ltd. |
||
A "Positive Master System" for Employee Communication | Taiki Takemura SYCREST Strategic Marketing Group, CNS Product Management & Promotion Department, Meiji Seika Pharma Co., Ltd. |
||
Defining Our Purpose | Shusuke Nagahara Legal Team, General Affairs & Legal Department, Corporate Administration Division, Meiji Co., Ltd. |
||
Workplace Action | Gold Award | Experiments for Kids Using Meiji Products Advanced meiji brand awareness by leading experiments for children using Meiji Toromake, Meiji Gargle, Meiji High Lemon, and other products |
Formulation Research Lab. Group 1, Pharmaceutical Research Center, Meiji Seika Pharma Co., Ltd. Formulation Section Group 2, Formulation Technology Center, Meiji Seika Pharma Co., Ltd. |
Silver Award | Aiming for an Open Aso Plant Developing ideas for making the Aso Plant a more open workplace, organizing tours for employee families and the local community and children |
Aso Plant, Production Division, KM Biologics Co., Ltd. | |
Bronze Award | Workplace Steps for Circling Japan | Production Team, Asahikawa Plant, Meiji Co., Ltd. | |
Excellence Award | Nutrition Education Seminars for Health Management | Direct Communication Team, Public Relations Department, Meiji Co., Ltd. | |
A Special Marathon for Promoting Regular Exercise | Operation Management Team, Kurashiki Plant, Meiji Co., Ltd. | ||
Tasting and Sharing Meiji's Health Benefits | Quality Assurance Team, Tohoku Plant, Meiji Co., Ltd. | ||
Raising Vaccine Awareness in the Company | Vaccine Planning & Promotion Department, Meiji Seika Pharma Co., Ltd. | ||
Nutrition Lectures Sponsored by Local Governments | Nutrition and Food Function Team, Nutrition and Food Function Research Department, Food Microbiology and Function Research Labs, Meiji Co., Ltd. | ||
Calomeal App for Visualizing Nutrition | Team 5, Sales Promotion Department, Kanto Sales Headquarters, Meiji Co., Ltd. | ||
Asian Nutrition Meeting | Global Sales Operation Team, Global Nutritional Business Management Department, Global Nutritional Business Division, Meiji Co., Ltd | ||
Food and Exercise for Healthy and Happy Lifestyles | Production Control Section, Production Management Department, Production Division, KM Biologics Co., Ltd. Sustainability Promotion Section, General Affairs Department, Corporate Planning and Administration Division, KM Biologics Co., Ltd. |
||
Promoting "Now Ideas for Wellness" to Dairy Farmers | Sales & Marketing Department, Sapporo Branch, Meiji Animal Health Co., Ltd. |