We have a varied lineup of products that include the wonderful ingredient cocoa. We will capitalize on ideas and marketing capabilities to develop these products further and continue to make choosing and eating them fun for customers.
We market many products which cater to customers’ increasing health consciousness.These include the high cacao polyphenol products Chocolate Kouka and Oligosmart that contain fructooligosaccharides (FOS), which are not absorbed by the body as sugars. Meiji also offers Meiji The Chocolate, which includes the “bean-to-bar” concept. We are driving the expansion of the chocolate market.
We market a wide range of chocolate brands. Offerings include the long-seller brand Meiji Milk Chocolate, which has been on the market for more than 90 years, the mainstays Almond Chocolate and Macadamia Chocolate, the fun and tasty Kinoko no Yama and Takenoko no Sato, the winter-only product Meltykiss, the marvelously textured Galbo, and the sweet, whimsical Cute Chocolate varieties (Apollo, Marble Chocolate, and CHOCO BABY).
To cater to customers’ many different needs, we have developed many gummy product brands and have the leading share of the gummy product market. Our lineup comprises such products as Kaju Gummy, which is promoted under the catchphrase “Let’s eat fruit” and is the brand with the largest share of the gummy product market; Poifull, which can be readily popped in the mouth and eaten anywhere; and Cola up, which has a distinctive hard texture.