Society-Oriented Goals

Meiji Group 2026 Medium-Term Management Plan

Data target range or company leading initiatives: Meiji Group Consolidated

Major initiatives	Metrics	Reference results	Targets
		FYE March 2023	FYE March 2027
Establish a responsible marketing communications policy and conduct employee education	Target year for policy establishment	N/D	During FYE March 2025
	Number of education sessions conducted to disseminate policy details	N/D	Once per year or more

Meiji Group 2023 Medium-Term Management Plan

[ ] Scope of KPI

Meiji G: the Meiji Group (consolidated)

Meiji HD: Meiji Holdings Co., Ltd.

KPI	Results			Targets
	FYE 3/2022	FYE 3/2023	FYE 3/2024	FYE 3/2024
Hold an ESG session for investors, and advisory board meetings at least three times annually [Meiji HD]	ESG Session for Investors: One time ESG Advisory Board: Two times	ESG Session for Investors: One time ESG Advisory Board: Two times	ESG Session for Investors: One time ESG Advisory Board: Two times	Three times annually
All Meiji Group employees in Japan to participate in social contribution activities at least twice annually (at least once each 6-month period) [Meiji G, Japan consolidated]	Participation rate at least once each 6-month period First half year term: 90%/Second half year term: 92%	Participation rate at least once each 6-month period First half year term: 92%/Second half year term: 92%	Participation rate at least once each 6-month period First half year term: 93%/Second half year term: 95%	Twice annually (at least each 6-month period)

Stakeholder Engagement

Promote Stakeholder Engagement

We take every opportunity and use every means to engage in communications with important Meiji Group stakeholders (“our customers,” “shareholders and investors,” “company employees,” “business partners,” “local communities, nature and future generations” and “government agencies , NPO/NGO and organizations”). In this way, we answer the expectations of our stakeholders and fulfill our social responsibilities.

Employee Engagement

To achieve the Meiji Group 2026 Vision and be a company that can grow sustainably, we believe improving employee engagement is essential. Therefore, we regularly conduct the “Employee Opinion Survey.”

Communicate with Shareholders and Investors

We hold briefing meetings, IR events, and publish an informative IR website to keep our shareholders and investors up to date on the direction and strategies of the Meiji Group.
Since FY2019 we have held a ESG meeting for investors on an annual basis.

Dialogues with External Experts

We hold dialogues with outside experts, reflecting their opinions and recommendations in our vision, upcoming fiscal year plans, and business tactics.
As of FY2021, we have established a new ESG Advisory Board that meets twice a year, an evolution of our dialogue with external experts that had previously been held once a year. At meetings of this organization, we will receive advice from external experts on the Meiji Group's initiatives and facilitate an exchange of opinions with the CEO, CSO, and other internal Meiji team members to further strengthen our sustainability activities.

Establishment of the ESG Advisory Board

Environmental Communication

Each plant and research laboratory conducts reporting seminars and study groups to highlight our environmental initiatives for local citizens, local governments, elementary schools, and middle schools. In addition to covering our initiatives for water and air pollution and CO2 reduction, we also listen to feedback to incorporate into future activities.

Providing Factory Tours for Stakeholders

Participants in Factory Tours
(Unit: 10,000 participants)

	FYE 3/2020	FYE 3/2021	FYE 3/2022	FYE 3/2023	FYE 3/2024
Japan	21.3	3.8	6.3	11.3	16.5
Overseas	1.4	0.04	0.06	0.02	0.7

Factory Tours in Japan

Factory Tours in China

Plant Tours and educational visits for KM Biologics

Communicate with Our Customers

Food Segment

Our Customer Service Center strives to ensure customer trust and satisfaction through prompt, honest, fair, and appropriate service. The center receives a wide range of inquiries regarding products and services. We use this customer feedback to develop new, and improve existing, products and services.

Customer Service Center

Our Customer Service Center uses a proprietary system to record and analyze customer feedback. The center strives to respond politely and provide useful information to allow customers ease of mind in using our products. The center also shares information with related departments to develop and improve products and services for greater customer satisfaction.

Content of Inquiries	Number of Inquiries	Composition Ratio
Product features	27,852	27%
Stores that handle products	22,078	21%
How to eat and store	15,929	15%
Food labeling and package design	7,024	7%
Sales promotion/campaign	4,715	4%
Foreign matter mixed in the product	3,904	4%
Others	23,656	22%
Total	105,158	100%

Investigation of customer satisfaction

Meiji’s Customer Service Center carries out customer satisfaction surveys with the aim of improving the quality of customer support.
- FYE 3/2024 Target: 95 points (out of 100)

	FYE 3/2020	FYE 3/2021	FYE 3/2022	FYE 3/2023	FYE 3/2024
Customer satisfaction points	91.3	92.2	91.0	92.2	93.1

Example of improvement in response to customer feedback

Improvement of individual packaging for Meltykiss Party Assortment.

The design of the individual packaging for Meltykiss Party Assortment was changed in response to feedback from customers with color vision deficiency who found it difficult to distinguish the colors of the individual packaging.

<Details of improvement>
The visibility of individual packaging was improved by including flavor-inspired illustrations that are easily recognizable as well as switching to color tones that are also easily perceived by those with color vision deficiency.

Counseling Office for New Mothers

At Meiji’s counseling office for mothers with infants, nutritionist and national registered dieticians provide consultation on nutrition and childcare for babies and mothers. Making use of an abundance of information and experience, the counseling office gives valuable advice to new mothers, family members, and other persons engaged in childcare.

Content of Inquiries	Number of Inquiries	Composition Ratio
Breast-feeding	2,172	47%
Baby food	1,620	35%
Menstruation and health	424	9%
Growth and development	185	4%
Lifestyle and habits	121	3%
Mother and pregnant woman	76	1%
Others	50	1%
Total	4,648	100%

Pharmaceuticals Segment

Medicine Support Center

Meiji Seika Pharma’s Medicine Support Center uses a database to sort and analyze customer feedback. It takes customer feedback extremely seriously, and makes sure to share feedback with relevant departments to ensure better products.

Content of Inquiries	Number of Inquiries	Composition Ratio
Peripheral product information (packaging, expiration dates, insurance, etc.)	6,376	28%
Document requests	4,824	21%
Quality (quality, additives, stability, formulation changes, etc.)	4,267	19%
Efficacy (efficacy, dosage and administration, pharmacology, etc.)	4,149	18%
Safety (side effects, etc.)	2,995	13%
Requests	327	1%
Total	22,938	100%

Content of Inquiries	Number of Inquiries	Composition Ratio
Document requests	347	43%
Peripheral product information (packaging, expiration dates, insurance, etc.)	192	24%
Efficacy (efficacy, dosage and administration, pharmacology, etc.)	152	19%
Quality (quality, additives, stability, formulation changes, etc.)	55	7%
Safety (side effects, etc.)	47	6%
Others	6	1%
Requests	4	0%
Total	803	100%

Measures to improve quality of customer support

With the aim of further improving customer satisfaction, Meiji Seika Pharma has undertaken an external evaluation of over-the-phone customer support at its Medicine Support Center.

We are aiming to promote appropriate usage of our pharmaceutical products by offering prompt and accurate information at all times. Through this we hope to contribute to even better medical care.
- Medicine Support Center quality target: 70 points

	FYE 3/2020	FYE 3/2021	FYE 3/2022	FYE 3/2023	FYE 3/2024
External evaluation score (out of 100 points)	76.8	76.0	75.3	74.6	75.4

Example of improvement in Example of improvement in response to customer feedback (Meiji Seika Pharma)

Foreign Language Versions for the “Check MR-COV19 SARS-CoV-2 Antigen Kit” User Guide
Based on customer feedback, we prepared additional foreign language versions (English and Chinese) for the Check MR-COV19 SARS-CoV-2 Antigen Kit User Guide, These guides are currently available on our website along with the Japanese version.

Example of improvement in response to customer feedback (KM Biologics)

Discontinued shrink-wrapping of Byclot (dried activated human coagulation factor VII concentrate containing factor X)

(Customer feedback)

・Since control labels are stuck on the film, I end up accidentally throwing them away when preparing the pharmaceuticals.

・Since wrinkles in the film overlay the barcode, the barcode could not be read when shipping.

・When storing in the refrigerator at home, it would be preferable to have a smaller box. However, the current pharmaceutical boxes and the transfusion kits are bundled together with film, and the transfusion kits take up extra space in the refrigerator.

<Details of improvement>
We stopped shrink-wrapping the transfusion kits together with the pharmaceutical boxes.

Aiming to further improve customer satisfaction

Conducted by Nikkei Research Inc., we utilize the Brand Strategy Survey to understand the likelihood that consumers will recommend our brand. Our aim is to increase corporate value by creating customer loyalty for the Meiji Brand and maintaining and expanding our customer base over the long term. We share that information with related departments to develop and improve products for greater customer satisfaction.

	2020	2021	2022	2023
Number of current user respondents1	697	686	663	688
Net promoter score (NPS)(%)2	51.9	50.9	48.4	46.7

1Number of respondents who currently use Meiji products and services.

2Percentage of current users who responded that they would recommend the brand.

NPS: Percentage of people who responded "strongly recommend" or "somewhat recommend" on a 5-point scale regarding the question: How much would you recommend each company's products and services to others?

[Survey overview]

・Survey entity: Nikkei Research Inc.

・Used data: Consumer group

・Number of corporate brands measured: 600

・Survey period: June–July each year

・Survey target: People aged 16 and older in Japan who are registered as Internet monitors with Nikkei Research Inc. and affiliated partner companies

Promote Social Contribution

Social Contribution Activities policy

In January 2021 the Meiji Group created the Meiji Group Social Contribution Activities Policy.
Our employees are helping to address various local issues, all the while contributing to sustainable development. It is our goal for each and every one of our employees to share a sense of participation in planning for society’s future.

• Meiji Group Social Contribution Activities Policy

Social Contribution Activities

Activities by Topic

Meiji Group is actively engaging in social contribution activities, based on our Social Contribution Activities Policy's three core concepts of "activities to nurture people", "activities to assist society", and "activities to continue the world to the future".
"Activities to nurture people": We pursue activities in nutrition, food culture and sports to support the healthy growth and intellectual development of the children and youth who will be leaders of the future.
"Activities to support society": We pursue activities needed to support the healthy and stable lives of people in local communities involved in our business activities.
"Activities to continue the world to the future": We engage in activities to preserve the natural environment, conserve biodiversity, and encourage recycling of resources, looking ahead to the sustainable development and future of earth. We also engage in activities that support research and development tied to the creation of new health value.

Click here for the data of Social Contribution Activities (to ESG data)

Activities to Nurture People

Nutrition education activities

Activities to Support Society

The Meiji Happiness Fund

Cooperation with the All-Japan Food Bank Promotion Council

With rising prices and utility costs, more families than ever are facing economic hardship. In response, the Meiji Group, working in cooperation with the National Food Bank Promotion Council, donates snacks and food items on Children's Day, during summer vacation, on Christmas, and on other occasions in the hope of bringing smiles to as many children and their families as possible. The donation in April 2024 marked our fourteenth donation, bringing the total number of donated confectionery and food products to 830,000.

Specialized formula business

We manufacture and supply a total of 20 types of specialized formula for babies born with congenital metabolism disorders that prevent them from drinking their mother’s milk, or regular commercial powdered milk. These include registered special milk, which is officially registered with the Japan Cooperative Project on Special Formula and subsidized by Japan’s Ministry of Health, Labour and Welfare, as well as other special formulas (non-registered, yet subsidized) designed for treatment of non-congenital metabolic disorders. We focus at all times on safe production and distribution.

Rare diseases drug for Dravet’s syndrome treatment, DIACOMIT®

Dravet’s syndrome is an intractable form of epilepsy occurring in infancy. The disease develops in one infant in every 40,000. The syndrome is a severe disease that has a major impact on patients and their families because it causes seizures, delays physical and mental development, and has a high mortality rate.
As there was no effective drug for Dravet’s syndrome treatment available, We launched DIACOMIT® Dry Syrup (oral suspension) and DIACOMIT® Capsule in 2012. We make efforts to provide accurate and timely information on the effectiveness and safety of this drug to healthcare professionals for the correct dosage to patients.

Wellness Stories: Hope for Patients with Dravet Syndrome

Contribution to the United Nations Population Fund

We established a partnership with the United Nations Population Fund Kenya office in November 2020. Between 2021 and 2023, we made financial contributions to a project supporting the economic self-reliance for 200 women and girls in Kibera, Africa’s largest slum in Nairobi.

<Project Achievements>

2021
• Trained approximately 150 women in soap making and business skills.
• Opened a store in Kiberaslam under the brand name "Feming'araisha".

2022
• 20 women learned to create new products and acquire accounting knowledge, and monthly sales doubled due to store expansion and enhanced marketing. In addition, 12 of the women started new individual businesses in addition to their soap business.

2023
• Monthly sales increased 40% compared to 2022 due to launch of website, refurbishment of shop, introduction of mobile payments, etc.
• Over a three-year period, proceeds from Femi ng’arisha sales have supported a total of 22 women establish or expand their businesses as well as one woman pay for her schooling.
• In 2023, the incomes of supported women had grown by 440% compared to 2020.

Sponsorship of Paralym Art

ParalymArt is an activity conducted by Shougaisha Jiritsu Suishin Kikou Association to provide artworks by persons with disabilities to companies and individuals, and to pay compensation to the artists. Its main objective is to support people with disabilities who are unable to participate in society and are suffering financially through art. The organization promotes social participation and economic independence for people with disabilities without relying on social security funds. Meiji Holdings Co., Ltd. has been a sponsor of this activity since 2021.
In FYE 3/2023, we sponsored the "Paralym Art World Cup 2023" and selected KOTO's art work as the "Meiji Award" from among 488 entries from 23 countries and regions around the world.

Paralym Artwork

Activities to Continue the World to the Future

Paper Drink Carton Recycling Campaign

Biodiversity Conservation Activities