Topic 1 Development of packages that promote the sustainability of product brands in the cocoa business

For creation in an ethical consumption market, it is important to communicate a story of sustainability behind products in a way that is easy-to-understand, and entangle consumers.

Expert opinions

• It is necessary to incorporate sustainability factors into products while maintaining past components like "price" and "quality".
• It would be good if a mechanism was set up so that customers could participate in sustainability activities through the purchase of products.
• It is also important that everyone at the company is willing to become something of an educator to consumers themselves.

Meiji will strive to create easy-to-understand packages that talk about the Meiji Cocoa Farm Support Program which we have worked on for many years, and have customers participate in activities while gaining their trust and sympathy.

Topic 2 Sustainable initiatives for raw milk (raw material) and the possibility of using it in future products

The role of the Meiji Group is to increase consumer awareness of sustainability in dairy while advancing GHG countermeasures and leading the transition to low carbon in Japanese dairy.

Expert opinions

• There is social significance in encouraging the entire dairy industry to reduce GHG.
• It is important to tell consumers about things like global environmental issues involving milk and dairy products as well as Meiji's initiatives for solving these challenges.
• It is crucial that low carbon initiatives are linked to corporate branding as Meiji's position even if they are not immediately tied to products.

Meiji recognizes that GHG reduction is a major societal challenge for both the dairy farming industry and the milk industry. To solve this challenge, we will carry out initiatives that view the long-term while sharing the advantages of GHG reduction across the industries, and make efforts to communicate Meiji's initiatives to consumers.

Topic 3 Converting Meiji Sustainable Products in-house certification system to a customer value

In addition to creating sustainable products, we will communicate with consumers as a corporate brand for Meiji to become the brand of choice.

Expert opinions

• Utilizing the internal system to increase employee awareness of sustainability would be very effective.
• In order for customers to make ethical choices, what part of a product is sustainable needs to be made visible, and the information should be communicated in an easy-to-understand manner.
• Including the process of increasing products that meet the standards of the Meiji Sustainable Products and communicating with consumers will be effective.

In an age where there is a demand to solve societal challenges through products, having sustainability in mind is essential for creating products that are loved for years. Meiji will promote the transition to Meiji Sustainable Products while utilizing our in-house certification system.