We will utilize our accumulated expertise to offer a variety of products and support the health and wellness of customers of all ages from infants to the elderly.
Meiji's brands in this category, SAVAS and VAAM, have built a solid reputation among a broad spectrum of customers, from top athletes seeking better performance through to ordinary people who exercise to maintain their health and appearance. Also, we provide information to support the exercise and nutrition aspects of athletes' health in various ways through seminars and our website.
We develop and market the leading brand in the market for ingestible collagen, Amino Collagen. The fruit of many years of research on collagen and a focus on the benefits customers feel, this product supports women wishing to beautify from the inside. Also, we develop and market Sokkou Genki Jelly, a tasty, convenient product that contributes to beauty, health, and vitality.
Through our products, we provide nutrition that helps infants develop healthily. Our lineup comprises such products as Meiji Hohoemi Raku Raku Milk, a liquid milk for infants that can be drunk as is, without the need for milk preparation, and which can also be stored for disaster relief. Other products include the world's first infant formulas in tablet form—Meiji Hohoemi Raku Raku Cube and Meiji Step Raku Raku Cube—which make milk preparation easy. And we so offer reliable support to mothers and families caring for children.
Demand in the market for enteral formula and nutritional products is expected to grow as Japan becomes a “superaged” society. Our enteral formula has a clinical basis of more than 30 years. Today, the Meiji Mei Balance series is widely available. We provide these products to the general public as well as to medical and nursing care facilities. In Japan, our two state-of-the-art plants for enteral formula production realize advanced quality control and a wide variety of production.
We develop and market the OTC drug Meiji Ugaigusuri, which has become a much-loved product thanks to more than 50 years of research and promotion activities. By conducting gargling and hand-washing classes and disseminating information about the disinfectant properties of the product's active component, we entrench a gargling culture and cater to customers’ throat disinfectant needs.